Peggy: We want to seduce people with prints, because visually we attract most customers. But then once they buy it I hope that we can surprise them with quality. I also try to combine high end materials with fun.
Erik: That’s why we produce in Portugal because we can easily go there, we know everyone. We have the same DNA and we found a good partner.
K. How did you select the ONGs you are donating to?
Peggy: This was part of my initial project. We are now supporting ‘Stichting Zwerfjongeren Nederland’ which means Foundation for Homeless Youth in Dutch. It’s a small organisation. We were reading about them and we got so excited because they focus only on youngsters. They are offering special houses and special programs to rehabilitate or finish school. We donated around 80.000 euros so far. We also work with Off Road Kids in Germany.
K. What’s your design thinking process? Where do you get your inspiration from?
Peggy: I’m not aware of it, but I guess the everyday life and my own kids. Sometimes they’ll “order” one. They say: “I want a dyno duvet! When will it be ready?!!” It can be anything. Like trade fairs. Like the one is Paris. I like more walking around the fairs, riding my bike in Amsterdam, visiting a museum, reading or going to a concert. I guess it’s about having your antenna on in everyday life.
K. Please describe a day at work. How do you start/end your day?
Peggy: We get up, we get the kids dressed for school. Erik is in the office earlier. I’m more with the kids. I go home at 15:00 in the afternoon to pick up the kids from school. This also means we often need to work in the night time, once the kids are in bed.
Erik: Once I am in the office I check my e-mails. And then I spend two hours a day on FaceTime with our production in Portugal. We’re discussing production or buying fabrics. We have almost 20 different sizes per design. It’s a lot of logistics production and accounting.
K. What are your future plans?
Peggy: Getting the whole horizontal project going was a lot of work. This was another crazy idea. We were talking about it for years. There was nothing on the market that you and I would like when it comes to sleeping outfits. And so, I thought there was a market and I thought would fun to make something new. We should not call it pyjamas. For me it sounds old fashioned and boring. We have different lifestyles: we work at home, we have weekends where we stay in and watch Netflix. Maybe you want pop out to the supermarket in the same outfit. I wanted to make a suit or an outfit that is more like a hybrid, that’s for day and night. Whenever you choose to wear. We call it horizontal wear. Because it tells more about how one want to wear it: to sleep or relax. The fabric is a bit thicker than a pyjama and but less thick than a jogging. It’s in-between. It was also designed to have pockets so if you want to run out then you can bring your phone. Right now, our future plan is to stay where we are and make sure that everything runs well. The horizontal line is actually growing fast.
K. What’s a trip that changed you?
Peggy: I went backpacking Australia, New Zealand and Southeast Asia. That was to remember.
Erik: I’m a cyclist so I’d like to spend time on my road bike. I’d like to go into the Swiss mountains and cycle up for a couple of hours. That’s my dream day. During the holidays we grab the car, we get a small house in the middle of the mountains and we bike.
K. When you were a kid, what did you want to be when you grew up?
Peggy: I don’t know. When I was young I wanted to be a stewardess. I wanted to travel.
Erik: I wanted to be a professional athlete. But I had two knee surgeries, so I was not good enough. It was never the plan to have our own businesses, but here we are now.
Peggy: Now I know that it should have been my dream, because I enjoy this freedom a lot. I notice now that is my ideal way of working.
K. A message to our readers
Peggy: I would say “Never Grow Up”. Don’t take it too seriously. I mean we do our jobs, but we don’t take ourselves so seriously. We always say to each other: what’s the worst that could happen?! We could end up with a thousand cardboard boxes of print duvets and no more money. That’s the worst that could happen. But then we will have a nice gift for everybody for Christmas, every year.
Photo credits @Snurk 2018